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    Portfolio

    Selected Work

    A collection of projects spanning fintech, e-commerce, cybersecurity, and more. Each case study represents a unique challenge solved through user-centered design.

    High-Performance Redesign for a Automotive Business
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    Automotive
    Development
    2025

    High-Performance Redesign for a Automotive Business

    UNO A Automotriz

    Automotive website redesigned with a strong focus on usability,mobile experience, and performance, using AI-assisted development tools. Achieved excellent Core Web Vitals scores through UX-driven technical decisions.

    Achieved top SEO rankings, Core Web Vitals >90
    Designing a Single Pane of Glass for OT Cybersecurity
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    OT Cybersecurity
    Design System
    Saas
    2024

    Designing a Single Pane of Glass for OT Cybersecurity

    Fundamentl – W Industries (SekuriLynx)

    Led UX/UI design for SekuriLynx, an OT cybersecurity platform for industrial environments, transforming a complex monitoring tool into a clear “Single Pane of Glass” experience. Redesigned the information architecture and built a scalable design system that reduced analyst context switching and accelerated time-to-insight. The result: measurable improvements in usability, workflow efficiency, and product–market fit.

    45% PMF improvement, 40% reduction in context-switching, 60% faster
    ADT Solar – CX Strategy & Sales Application Redesign
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    E-commerce
    Financial Product
    Customer Experience
    2023

    ADT Solar – CX Strategy & Sales Application Redesign

    BairesDev

    Led customer journey strategy, lending application redesign, and CX

    25% conversion increase + $2M operational savings
    ADT Solar Design System
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    Design System
    2023

    ADT Solar Design System

    BairesDev

    Creation of a scalable design system used across ADT Solar, Energy Pro, Aurora, and other energy platforms, ensuring consistency, faster delivery, and improved UX quality across teams.

    Enabled scalable UX across 4+ energy products
    Dermarket
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    E-commerce
    Development
    2023

    Dermarket

    Dermarket

    End-to-end UX redesign and Shopify implementation for Dermarket,introducing advanced multi-filter discovery, cart optimization, and automation tools that improved engagement, conversion, and catalog scalability.

    UX-driven platform redesign resulting in improved discoverability,
    Decathlon Design System & E-commerce Optimization
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    E-commerce
    Design System
    2022

    Decathlon Design System & E-commerce Optimization

    Decathlon USA - BairesDev

    Design system creation and storefront UX improvements for Decathlon USA, aligning the Global brand with U.S. market patterns and enabling measurable gains in engagement, findability, and team efficiency.

    Improved discoverability, engagement, and UI scalability