Alejandro Barrero
Senior UX/UI Designer
I solve business problems through design.
I've shaped end-to-end product strategy, UX definition, and business requirements for W Industries' Sekurilynx, an OT cybersecurity platform serving complex industrial environments. I redesigned the ADT Solar app's customer journey and design system, contributing to $2M in operational process savings. At Decathlon USA, I built scalable design systems that increased conversion rates by 35%.
In recent years, I’ve integrated AI-assisted workflows into product discovery and delivery, using tools like LLMs and Cursor to accelerate MVP development, streamline research synthesis, and enhance design-to-development collaboration—while maintaining rigorous UX standards and business alignment.
Shorter cycles from research to release
Skills & Approach
Research and design
Design grounded in user research and validated through testing.
Product Strategy
Using data and agile practices to shape and ship products that succeed.
AI-Powered Development
Using AI tools to accelerate product development from idea to launch.
Technical Skills
Bridging design and development with hands-on coding capabilities.
Featured Case Studies
Tell me about your product
I'd love to hear about what you're building and how I can help.
Prefer the contact form for project inquiries — I'll respond within 24 hours.